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March 2005. Sinking Spring, PA – FOR IMMEDIATE RELEASE. The Karen Hinson Company, parent company and producer of the highly popular Karrie of Florida line of women’s golf fashions, announces the launch of a new line of high quality value priced golf clothing under the MarjorieFrederic label. While the Karrie label has traditionally been sold through the finest pro shops and resort stores, the new MarjorieFrederic line will be available through broader distribution, including a new state of the art web site www.karenhinson.com. “We launched this new line to fill what we recognize as a rapidly growing segment of the market. Women today have careers and families simultaneously. A major element of both these areas is recreation/entertainment. We believe that fashions of very high quality makes a positive statement about the woman who is wearing them, whether she is playing golf in a business function, or strictly recreationally. Further, making these fashions easily available and far more affordable than they were previously fills a market need that has been unfulfilled for a long time,” says Ms. Hinson. “We want to insure that the MarjorieFrederic label shares the same high quality and innovative designs that made Karrie of Florida fashions a hit at pro shops and tournaments from coast to coast. These fashions are targeted for the discriminating woman with a budget. The fact that this beautiful collection can be purchased through a secure web site adds to the appeal for this rapidly growing and under served market. We believe that these fashions being available through the ease and convenience of online shopping, at value smart price points, will redefine the terms value and convenience in the golf apparel industry,” Ms. Hinson added. Founded by Karen Hinson in 1978, The Karen Hinson Company is the designer and manufacturer or women’s golf clothing and golf tournament uniforms. Her distinctive Karrie of Florida label has appeared in tournament uniforms and skirts in LPGA, PGA and USGA sanctioned events. Her designs have been worn by the officials in events from the Tournament Players Championship and the World Series of Golf to the Arnold Palmer Bay Hill Classic, the Dinah Shore Nabisco Open and the LPGA Ping Tournament to name but a few. Her stunning line of private label couture fashions and her acceptance in retails stores, boutiques and pro shops nationwide has made The Karen Hinson Company and the Karrie of Florida label synonymous with the highest in quality. END
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